Outdoor INdustry sector

The outdoor recreation industry generates $887 billion in consumer spending and 7.6 million jobs each year and is directly impacted by shorter winter seasons, droughts, floods, and extreme weather events, all of which threaten the industry's bottom line.  This sector team can play a large role in creating change by advocating for effective climate legislation that can benefit our outdoor experience, improve our personal well-being and reduce the impact on our natural world that the outdoor industry relies upon for its success. 

The team continues to seek the influence of industry leaders, including those who have supported the Carbon Pricing Principles:  the National Ski Area Association, Protect Our Winters, Alta Ski Area, Snowbird Ski and Summer Resort, Deer Valley, Telluride, and Copper Mountain, among others.

Team leader

Bill Barron grew up in rural Vermont, currently lives in Salt Lake City, UT, and is a lifetime outdoor enthusiast.  Since his time as a ski patrolman at Alta Ski Area during the '90s, Bill has seen firsthand the changes to the ski industry from climate change.  For nearly a decade Bill has been advocating for federal carbon fee and dividend legislation with the Citizens' Climate Lobby (CCL).  Bill founded the Salt Lake City CCL Chapter in 2010, has been the CCL Mountain West Regional Coordinator since 2013 (supporting CCL volunteers in MT, WY, UT, CO, NM, AZ, and NV), and has been an unaffiliated climate candidate running for U.S. Senate and Congress in 2012, '14, and '16.