Outdoor INdustry sector

The outdoor recreation industry generates $887 billion in consumer spending and 7.6 million jobs each year and is directly impacted by shorter winter seasons, droughts, floods, and extreme weather events, all of which threaten the industry's bottom line.  This sector team can play a large role in creating change by advocating for effective climate legislation that can benefit our outdoor experience, improve our personal well-being and reduce the impact on our natural world that the outdoor industry relies upon for its success. 


Boating: kayaking, canoeing, sailing, wake-surfing, waterskiing/wake-boarding/sailing
Climbing: rock climbing, ice climbing, mountaineering
backpacking, hiking, birding, camping
Scuba diving/snorkeling
Snow sports*:
skiing, snowboarding, snowmobiling
*: surfing, standup surfing, kiteboarding, windsurfing

*Special focus on these industries


For a list of those supporting H.R. 763, click here.

Read here what Outdoor Industry leaders have to say about carbon pricing.

Consider endorsing H.R. 763.


Write to us: info@businessclimateleaders.org

So far, the Outdoor Industry Sector has primarily focussed on the snow-sport industry.  We are pleased that the National Ski Areas Association, Protect our Winters, Ski Utah, Pacific Northwest Ski Areas' Association and Alterra Mountain Company (a conglomerate of 14 ski resorts) among others have endorsed the Energy Innovation and Carbon Dividend Act along with prominent athletes like Olympic gold medal athletes Jessie Diggins and Kikkan Randall as well as rock climber Alex Honnold of Free Solo fame. Visit our Outdoor Industry Endorsements and Outdoor Industry Quotes for the regularly updated and constantly growing list of support. Additionally, in January 2019 the Outdoor Industry Association, Snowsports Industries America and the National Ski Areas Association announced the Outdoor Business Climate Partnership"...an alliance that will provide leadership on advocacy and inspire meaningful action on climate change across the outdoor business sector."

Team leaderS

Bill Barron grew up in rural Vermont, currently lives in Salt Lake City, UT, and is a lifetime outdoor enthusiast.  Since his time as a ski patrolman at Alta Ski Area during the '90s, Bill has seen firsthand the changes to the ski industry from climate change.  For nearly a decade Bill has been advocating for federal carbon fee and dividend legislation with the Citizens' Climate Lobby (CCL).  Bill founded the Salt Lake City CCL Chapter in 2010, has been the CCL Mountain West Regional Coordinator since 2013 (supporting CCL volunteers in MT, WY, UT, CO, NM, AZ, and NV), and has been an unaffiliated climate candidate running for U.S. Senate and Congress in 2012, '14, and '16.

Matt Tucker, retired from a career as an electrical engineer in Silicon Valley, is the holder of eight patents.  Now that he's not in a cubicle, designing integrated circuits, Matt lives in the Sierra Nevada near Lake Tahoe and spends his time volunteering with Citizens' Climate Lobby (CCL) and chauffeuring his two kids.  Otherwise you find will Matt in the outdoors: skiing, backpacking, mountain biking, sailing, kiteboarding, snowboarding and, when he can get down the hill, surfing.  Matt joined CCL in 2017 and is now the co-lead of the Outdoor Industry Action Team, CA04 Congressional Liaison, California Ski Industry Liaison, and the North Tahoe CCL Chapter Outreach Coordinator.